Novabase needed a solution to promote their brand-new Wizzio® platform and to easily explain what the platform could do, without getting in too much detail. Together, we decided that an animated video was the way to go.
As our goal was to raise awareness among marketing and IT managers, we focused on dealing with the complexity of the product itself. We wanted the audience to feel engaged in the first seconds by relating to the story (and not disinterested by the technical details). The answer was to focus on how Wizzio® solves problems and empowers customer delight.
Everyone has at least once waited in line at the bank: it is a moment of frustration that anyone who is trying to improve user journeys can relate with and it provides the motivation to find a solution.
Understanding the client and learning how to make the project unique is key to project success. The client told us that Wizzio® worked for banks like a maestro works for an orchestra - this idea for a metaphor was music to our ears. Not only did we use the orchestra metaphor to represent what Wizzio® does, but we also continued to use music-related metaphors to explain exactly how it works and integrates with banks' existing systems.
The illustration style for this video needed to be engaging and relatable. We designed the characters and scenarios that were, most of all, expressive, complemented with bold, small-ranged colours. The animation was based on slight movements and details made all the difference.
An animation to promote Wizzio® at WebSummit 2017 and other fintech-related events. An easy, engaging way for prospect clients to understand the platform even without a salesperson.
The video was highly successful at the event. People stopped by and asked more information about the product. People said it was much easier to understand the product after they watched the video.
Head of Marketing for Financial Services