VR Animation Experience
Dinheiro Vivo, a recognized portuguese economics newspaper, wanted to create a space for entrepreneurs to share their ideas as an “elevator pitch” but with a twist – instead of going in an actual elevator, entrepreneurs would enter a VR Experience where, inside a virtual elevator, they were given 30 seconds to pitch the potential of their business.
Entering this experience, the user had to feel it was genuine. We knew we had to create a realistic environment that could pass on a futuristic and cool look, in order for entrepreneurs to feel motivated enough to share their ideas.
We had to keep in mind that the user, within a VR Experience, has to feel comfortable with distances, visual and motion. The dimension of the elevator, being a confined space, should be realistic without looking too big or too small.
It’s important to take into consideration that the lighting on a VR Experience is crucial for its success. We also need to keep it controlled in a way that it isn’t too bright for the viewer, since technically the user’s eyes are only some millimeters away from the device, and ignoring this detail can lead the audience to an uncomfortable experience.
The sound design was key to complete the environment. What’s an elevator without the so called “elevator music”? Complementary sound effects help convey the notion of movement as well as indicate when the pitch starts and ends, respectively.
A VR Experience for the Web Summit event that allowed them to position themselves as drivers of digital innovation and entrepreneurship.
Several entrepreneurs were excited to pitch their business ideas – each experience was filmed and will be up for voting later on.