Work

Designing to make technology engaging.

Celfocus

Editorial

What we Delivered:

Digital Documents Design, Infographics

What we brought along:

Editorial

Illustration

The Briefing

Technically Speaking

Celfocus uses case studies and white papers to help present their services and products. Our job is to help not only to give visual consistency across all documents and make them evolve but also to increase visual engagement and readability for these very technically-detailed documents.

The Gamechanger

Understanding

After we get to understand the topic in discussion, we focus on achieving the results that make sense for the users. In every project, we always take time to understand what the documents are about and to best display them. We work hand-in-hand with the client to produce outputs that make the most sense – which terms to highlight, which content or infographics to design - creating visual hierarchies for users.

The Process

Simplicity and Branding

Most of Celfocus’ subjects are technical and complex. Thus, maintaining simple page structures and making the most of the brand colours (for example, to divide sections within the same paper) allow us to find a variety of solutions for the content at hand.

The Power of Iconography

When we consider technical content such as technological architectures and processes, icons and infographics play a pretty important role in sending the right message. We work to present those graphics in a simpler and easier way, so that there is no room for doubt.

Here’s an example of an infographic that, together with Celfocus, we turned into a “oh! I see it now!” white paper.

We All Need Colours

Colours are great – they help us to process content hierarchy and differentiate subjects at the blink of an eye, without putting too much thought in it. For that reason we make the most of all Celfocus’ brand colours. Being the main brand colour (and so different from the competition), red has rightfully earned the spotlight.

The Deliverable

The Results

What the client got:

Several content marketing resources with a unique visual consistency and design following the brand guidelines.

How it worked out:

Celfocus' audience gives a very positive feedback on the reading experience of eBooks, white papers and case studies. These resources are a very effective marketing tool, that Celfocus uses to generate leads and engage with their customers.

Testimonial

Great experiences = happy clients.

Testimonial

Great experiences = happy clients.

"Results are very positive because what we are doing is engaging our customers throughout the sales cycle. If there is an interest, we are able to provide for instance an white paper, which is a second level of content, that provides insights about the solution and it also works in terms of inbound marketing."

Nuno Periquito

Head of Marketing

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