In everything we do, we aim to bring focus and clarity to teams without distracting; so our logo and symbol are direct, clear, and impactful.
Our communications (both B2C and Internal) are made in english. The language should be simple, jargon-free, clear, straight-to-the-point and whimsical.
For Team & Talent:
We treat our employees just like any other audience – only different! For our team and for talent acquisition, we don’t have to be so uptight as when we are closing a business deal or pitching for investors – we are more free and fun. We know we need to be motivational; to convey messages metaphorically in order to make them last longer on our employees minds. Never forget, however, to keep communications ethical and simple.
When talking with clients and prospects, we know how to balance the seriousness of business with a dose of our very own optimism. We talk honestly and directly, with a clear goal in mind. When we talk about product we get a bit more technical but we never jargonize our communication. So you can say our communication is practical with a hint of good humour.
Bring on the joy! Acme is a company based on culture of added value and proactivity – our goals are measured by the happiness of our customers and employees. So you can say our personality reflects our mission as a company: loyal, optimistic, communicative and modern. Always ready for new challenges, Acme is constantly looking forward to make new clients and friends.
The name Acme was born from our business goals – action – and the fact that they can be customized to every customer – me. The correct pronunciation is ak·mee. When writing the brand’s name, don’t forget to check your caps: always write Acme (and not ACME, Ac Me, etc.).