Ask anyone in the insurance industry which are the most disruptive forces in the sector, and you’ll notice that two out of three people will reply technology innovation and customer’s expectation for 24-hour service. At least, those were the results of a recent report by PwC. And it was also the scenario Fidelidade was facing.
With 210 years of history and recognition as one of the most trusted insurance companies in Portugal, Fidelidade's expertise was not enough to ensure its position as a leading player. In a hyper-competitive market such as the insurance one, they had no choice but to go digital to maintain current clients and reach new ones.
The centenary company started a quest to diversify its services with a new digital platform, where its customers could access its services anywhere, at any time.
But building a new mobile and web application was just part of the challenge, and in the insurance industry, there’s no time to lose. Fidelidade needed to deliver its new app faster, or it risked to lag behind its competition. The thing was, how could Fidelidade accelerate the app’s development without compromising not only its functionality but also the user’s experience and adoption? Because let’s be honest. It’s great to have a mobile app, but if the app is continuously breaking, isn’t intuitive, nor easy to use, no customer will use it, so what’s the point of having one?
That’s when Fidelidade reached out to us.
But why Hi Interactive?
Fidelidade was a long-standing customer of OutSystems, the provider of the leading low-code platform that allows the rapid development of applications, and a partner of Hi Interactive.
In fact, OutSystems and Hi have been working closely to revolutionise the way how front-end development is delivered. Silk UI, an OutSystems front-end framework that provides fully customisable themes, patterns, and sample pages, was born out of this partnership.
So, when Fidelidade wanted to ensure that its app had the right interface, UX, and was compliant with the insurance brand and imagewas a natural choice.
Check the testimonial:
Saving development time
While Fidelidade's development team focused on the logic and back-end of the application, our front-end OutSystems experts took care of the interface.
After an in-depth UI and UX analysis,delivered a live style guide pack that included customid themes inspired on Fidelidade’s brand, patterns from the Silk UI framework, replacing the need for CSS and JS, and custom pages ready to copy and use.
As for results, with the live style guide,development team didn’t waste time developing the front-end of the app and used that extra time to enhance the app’s functionality and create new features. Tmproved and better version of the app to market faster.
Meet the app My Fidelidade:
Learn more about our OutSystems front-end services here. To know how we can help you boost your front-end development, talk with us!